We firmly believe that with personalized service, dedication and enthusiasm, we can simplify everyday life for our customers and above all, embellish it. We give ladies and gentlemen the chance to define their own wardrobe and personal style by presenting them with carefully selected premium and luxury brands.
It is our aspiration to provide you with the best consultation possible when selecting your wardrobe – regardless of whether it’s for an important day at work, a weekend with friends, or a relaxing holiday with the family. We work hard every day to inspire you with an exciting selection, and put our passion into assembling the best selection for you.

STYLISH
Fashion at the highest level

In addition to island locations such as Sylt and Norderney, and large cities such as Hamburg and Berlin, you can also find our stores in the south of Germany, such as in Rottach-Egern and Oberstdorf. Our 24 stores are distributed throughout the country which makes us the perfect partner with the mission of fulfilling your wishes anytime, anywhere. Visit us at one of our stores or online at www.soer.de to learn more about the new SØR. We look forward to seeing you soon.
Experience fashion
The pure joy of good style is what drives us, and our aim is to provide you with an excellent consultation when selecting your clothing. We want you to look your best – at every occasion, and at all times.