![](https://feine-privathotels.de/media/pages/partner/sor/bf2012807f-1710432784/logo_neu01.jpg)
Fashion at the highest level
We believe that with personalised service, commitment and interest, we can simplify and, above all, beautify everyday life for our customers. We give men and women the opportunity to define their own wardrobe and personal style by presenting carefully selected premium to luxury brands.
![](https://feine-privathotels.de/media/pages/partner/sor/bf2012807f-1710432784/logo_neu01.jpg)
Fashion at the highest level
We believe that with personalised service, commitment and interest, we can simplify and, above all, beautify everyday life for our customers. We give men and women the opportunity to define their own wardrobe and personal style by presenting carefully selected premium to luxury brands.
![](https://feine-privathotels.de/media/pages/partner/sor/0f066656e7-1709655771/sor_k1_n.jpg)
![](https://feine-privathotels.de/media/pages/partner/sor/6dc5972c0e-1709655690/sor_k2_n.jpg)
![](https://feine-privathotels.de/media/pages/partner/sor/e33cd52a68-1709655708/sor_k3_n.jpg)
In addition to island locations such as Sylt or Norderney, via major cities such as Hamburg and Berlin, you can find our stores as far south as Rottach-Egern or Oberstdorf. Our 24 shops are located throughout Germany. This makes us the perfect partner - with the claim to fulfil your wishes at any time and in any place.
Visit us in one of our shops or at www.soer.de and find out more about the new SØR. There you will also find our current lookbook with the hottest styles of the current season. We look forward to welcoming you soon.
![](https://feine-privathotels.de/media/pages/partner/sor/87198842cc-1709119610/zugeschnittene-bilder_gesamt_035.jpg)