Fashion at the highest level

We believe that with personalised service, commitment and interest, we can simplify and, above all, beautify everyday life for our customers. We give men and women the opportunity to define their own wardrobe and personal style by presenting carefully selected premium to luxury brands.

Fashion at the highest level

We believe that with personalised service, commitment and interest, we can simplify and, above all, beautify everyday life for our customers. We give men and women the opportunity to define their own wardrobe and personal style by presenting carefully selected premium to luxury brands.

In addition to island locations such as Sylt or Norderney, via major cities such as Hamburg and Berlin, you can find our stores as far south as Rottach-Egern or Oberstdorf. Our 24 shops are located throughout Germany. This makes us the perfect partner - with the claim to fulfil your wishes at any time and in any place.

Visit us in one of our shops or at www.soer.de and find out more about the new SØR. There you will also find our current lookbook with the hottest styles of the current season. We look forward to welcoming you soon.

  • Fashion experience

    The pure joy of good style is what drives us, and providing you with excellent advice when choosing your clothes is our aim. We want you to have the best possible appearance - for every occasion, at any time.

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  • Delicatessen & Accessories

    In addition to the world-famous caviar and salmon specialties, Caviar House & Prunier offers connoisseurs with a taste for variety a selected range of other delicacies and accessories, including truffle products and fois gras as well as serving sets for stylish caviar enjoyment.

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  • Sparkling unique pieces and masterful watches

    As the “jewel among jewelers”, jeweller Georg Leicht and his wife Silke run their family business with passion, expertise and great commitment. A visit to one of the branches of Juwelier Leicht could well be the beginning of a great love story...

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  • Passion for gardens

    The presentations of the Garpa collection always take place in places that are always worth a short trip - surrounded by parkland and in the middle of attractive cities. This means that the garden furniture can be tried out to your heart's content in a relaxed atmosphere and in the most beautiful surroundings. Of course, this also applies to the headquarters in Escheburg near Hamburg.

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  • Fascinating domain

    Enjoying champagne from Pommery in style means sharing a piece of joie de vivre. Learn more about this famous champagne house and its origins, take a look at the architectural compositions of the headquarters in Reims and pay a visit to the fascinating world of the cellar tunnels.

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  • Handicraft with heart and soul

    Matthias Vickermann and Martin Stoya know that craftsmanship and bespoke work convey values. The two shoemakers from Baden-Baden have developed a unique concept to inspire enthusiasm for bespoke shoes and their care. What's more, the Vickermann & Stoya manufactory is a pioneering provider in this field.

    Visit partner

  • Tailor-made craftsmanship

    Custom tailoring for customers with high standards: Since 1999, our motto has been “Individual - valuable - timeless with zeitgeist”. We lovingly take care of your tailor-made wardrobe according to old tradition. Get to know us - in our studios in a personal conversation, over a cozy cup of coffee.

    Visit partner

  • Tradition and innovation

    TiCad golf trolleys are the perfect combination of craftsmanship and manufacturing workmanship with the latest technical know-how. Anyone who appreciates golf will love these trolleys.

    Visit partner

  • Sustainability meets pleasure

    Quality, sustainability and a love of tea: Ronnefeldt has been synonymous with top-class teas for almost 200 years. The passion for the valuable natural product tea goes hand in hand with a tea-specific and regional approach to promoting the origin of tea. We look forward to spoiling the guests of FEINE PRIVATHOTELS with our teas.

    Visit partner

  • Fashion experience

    The pure joy of good style is what drives us, and providing you with excellent advice when choosing your clothes is our aim. We want you to have the best possible appearance - for every occasion, at any time.

    Visit partner
  • Delicatessen & Accessories

    In addition to the world-famous caviar and salmon specialties, Caviar House & Prunier offers connoisseurs with a taste for variety a selected range of other delicacies and accessories, including truffle products and fois gras as well as serving sets for stylish caviar enjoyment.

    Visit partner
  • Sparkling unique pieces and masterful watches

    As the “jewel among jewelers”, jeweller Georg Leicht and his wife Silke run their family business with passion, expertise and great commitment. A visit to one of the branches of Juwelier Leicht could well be the beginning of a great love story...

    Visit partner
  • At home in the countryside

    Garpa has been giving unique gardens perfection since 1979. And translates ideal values into high-quality garden furniture. Wherever places of longing become home. Garpa creates garden furniture for generations.

    Visit partner
  • Fascinating domain

    Enjoying champagne from Pommery in style means sharing a piece of joie de vivre. Learn more about this famous champagne house and its origins, take a look at the architectural compositions of the headquarters in Reims and pay a visit to the fascinating world of the cellar tunnels.

    Visit partner
  • Handicraft with heart and soul

    Matthias Vickermann and Martin Stoya know that craftsmanship and bespoke work convey values. The two shoemakers from Baden-Baden have developed a unique concept to inspire enthusiasm for bespoke shoes and their care. What's more, the Vickermann & Stoya manufactory is a pioneering provider in this field.

    Visit partner
  • Tailor-made craftsmanship

    Custom tailoring for customers with high standards: Since 1999, our motto has been “Individual - valuable - timeless with zeitgeist”. We lovingly take care of your tailor-made wardrobe according to old tradition. Get to know us - in our studios in a personal conversation, over a cozy cup of coffee.

    Visit partner
  • Tradition and innovation

    TiCad golf trolleys are the perfect combination of craftsmanship and manufacturing workmanship with the latest technical know-how. Anyone who appreciates golf will love these trolleys.

    Visit partner
  • Sustainability meets pleasure

    Quality, sustainability and a love of tea: Ronnefeldt has been synonymous with top-class teas for almost 200 years. The passion for the valuable natural product tea goes hand in hand with a tea-specific and regional approach to promoting the origin of tea. We look forward to spoiling the guests of FEINE PRIVATHOTELS with our teas.

    Visit partner