Fashion at the highest level

We believe that with personalised service, commitment and interest, we can simplify and, above all, beautify everyday life for our customers. We give men and women the opportunity to define their own wardrobe and personal style by presenting carefully selected premium to luxury brands.

Fashion at the highest level

We believe that with personalised service, commitment and interest, we can simplify and, above all, beautify everyday life for our customers. We give men and women the opportunity to define their own wardrobe and personal style by presenting carefully selected premium to luxury brands.

In our stores in exclusive locations from Sylt to Berlin and Garmisch-Partenkirchen, as well as in our online shop, we want to inspire our customers anew every day. That's why we emphasise excellent service. This makes us your perfect partner for designer fashion and luxurious accessories. After all, fashion is more than just clothing, it is an expression of your personality.

Visit us in one of our shops or at www.soer.de and find out more about the new SØR. There you will also find our current lookbook with the hottest styles of the current season. We look forward to welcoming you soon.

  • Tailored craftsmanship

    Bespoke tailoring for discerning customers: since 1999, our motto has been ‘Individual – valuable – timeless with zeitgeist’. We lovingly take care of tailor-made wardrobes according to old traditions. Get to know us – in our studios in a personal conversation over a cosy cup of coffee.

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  • Sparkling unique pieces and masterful watches

    As the ‘jewel among jewellers’, jeweller Georg Leicht and his wife Silke run their family business with passion, expertise and great commitment. A visit to one of Juwelier Leicht's branches could well be the beginning of a great love story...

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  • A passion for gardens

    Garpa's collection presentations always take place in locations that are worth a short trip – surrounded by parkland and in the heart of attractive cities. This allows visitors to try out the garden furniture to their heart's content in a relaxed atmosphere and beautiful surroundings. Of course, this also applies to the company's headquarters in Escheburg near Hamburg.

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  • Fascinating domain

    Enjoying champagne from the House of Pommery in stylish surroundings means sharing a piece of joie de vivre. Learn more about this famous champagne house and its origins, take a look at the architectural compositions of the headquarters in Reims and visit the fascinating world of the cellar tunnels.

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  • Experience fashion

    Enjoying champagne from the House of Pommery in stylish surroundings means sharing a piece of joie de vivre. Learn more about this famous champagne house and its origins, take a look at the architectural compositions of the headquarters in Reims and visit the fascinating world of the cellar tunnels.

    Visit partners

  • Handcrafted with passion

    Matthias Vickermann and Martin Stoya know that craftsmanship and customisation convey values. The two shoemakers from Baden-Baden have developed a unique concept to inspire enthusiasm for custom-made shoes and their care. What's more, the Vickermann & Stoya manufactory is a pioneering supplier in this field.

    Visit partners

  • Sustainability meets enjoyment

    Quality, sustainability and a love of tea: Ronnefeldt has stood for top-class teas for almost 200 years. Their passion for tea as a valuable natural product goes hand in hand with a tea-specific and regional approach to promoting tea cultivation. We are delighted to pamper FEINE PRIVATHOTELS guests with our teas.

    Visit partner

  • Deep-acting wellness for face and body

    Valuable nutrients from regional vines, a sensual spa experience – in the spa and at home. Discover the natural, holistically conceived skincare products by SanVino, featuring antioxidants, essential oils, and powerful plant extracts.

    Visit partner

  • Delicatessen & Accessories

    In addition to the world-famous caviar and salmon specialties, Caviar House & Prunier offers connoisseurs with a taste for variety a selected range of other delicacies and accessories, including truffle products and fois gras as well as serving sets for stylish caviar enjoyment.

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  • Tailored craftsmanship

    Bespoke tailoring for discerning customers: since 1999, our motto has been ‘Individual – valuable – timeless with zeitgeist’. We lovingly take care of tailor-made wardrobes according to old traditions. Get to know us – in our studios in a personal conversation over a cosy cup of coffee.

    Visit partner All partners
  • Sparkling unique pieces and masterful watches

    As the ‘jewel among jewellers’, jeweller Georg Leicht and his wife Silke run their family business with passion, expertise and great commitment. A visit to one of Juwelier Leicht's branches could well be the beginning of a great love story...

    Visit partner All partners
  • A passion for gardens

    Garpa's collection presentations always take place in locations that are worth a short trip – surrounded by parkland and in the heart of attractive cities. This allows visitors to try out the garden furniture to their heart's content in a relaxed atmosphere and beautiful surroundings. Of course, this also applies to the company's headquarters in Escheburg near Hamburg.

    Visit partner All partners
  • Fascinating domain

    Enjoying champagne from the House of Pommery in stylish surroundings means sharing a piece of joie de vivre. Learn more about this famous champagne house and its origins, take a look at the architectural compositions of the headquarters in Reims and visit the fascinating world of the cellar tunnels.

    Visit partner All partners
  • Experience fashion

    The pure joy of good style is what drives us to provide you with excellent advice when choosing your clothing – that is our claim. We want you to look your best – for every occasion, at all times.

    Visit partner All partners
  • Handcrafted with passion

    Matthias Vickermann and Martin Stoya know that craftsmanship and customisation convey values. The two shoemakers from Baden-Baden have developed a unique concept to inspire enthusiasm for custom-made shoes and their care. What's more, the Vickermann & Stoya manufactory is a pioneering supplier in this field.

    Visit partner All partners
  • Sustainability meets enjoyment

    Quality, sustainability and a love of tea: Ronnefeldt has stood for top-class teas for almost 200 years. Their passion for tea as a valuable natural product goes hand in hand with a tea-specific and regional approach to promoting tea cultivation. We are delighted to pamper FEINE PRIVATHOTELS guests with our teas.

    Visit partner All partners
  • Deep-acting wellness for face and body

    Valuable nutrients from regional vines, a sensual spa experience – in the spa and at home. Discover the natural, holistically conceived skincare products by SanVino, featuring antioxidants, essential oils, and powerful plant extracts.

    Visit partner All partners
  • Deep-acting wellness for face and body

    Valuable nutrients from regional vines, a sensual spa experience – in the spa and at home. Discover the natural, holistically conceived skincare products by SanVino, featuring antioxidants, essential oils, and powerful plant extracts.

    Visit partner All partners